“Pin it” seems to be the catchphrase of the social media world as a result from the latest online craze, aka Pinterest. And, guess what? The picture/video-sharing site is sticking with users just as well as Ellen’s singing sensations Sophia Grace and Rosie (you have to check out their latest performance).
There are tons of articles floating around the cyber world that break down all you ever wanted to know about Pinterest, but we’ve boiled it down to the top three reasons why “Pinning is Winning.”
- Sight: There is a reason why people say “A picture is worth a thousand words.” And when it comes to Pinterest, that is a lot of words. The pictures on Pinterest are appealing and serve as a form of expression that can be interpreted in different ways and can represent various things we see on a day-to-day basis. Look at it this way: are you more willing to try a new recipe if you read about it or if you see a picture of it?
- Categories: It does not take long to notice the countless types of boards and categories Pinterest covers. I mean, the name Pinterest speaks for itself—the root word being interest if you have not caught on by now. From recipes to technology, Pinterest allows users to focus on their own interests, explore and share with others. It has become the go-to hub for sharing ideas, and it serves as a brands’ Mecca for monitoring and keying in on audiences’ interests. Who would have thought, right?
- Links: Pinterest gives credit where credit is due. Instead of seeing a picture or video and scrambling through webpage after webpage to find it, Pinterest serves as your personal tour guide and takes you to the exact page it came from. This is where the whole “what’s in it for me” comes into play. It is a great way for companies to direct new visitors or loyal consumers directly to its website or blog because they are clearly looking for something. Linking individuals back to a brand’s website is also an excellent way to create engagement and give users a reason to return.
Bottom line: Do not doubt the power of Pinterest. It has taken the world by storm and is raising the bar every day of how we share and explore online. I will just let this infographic speak for itself. http://mashable.com/2012/02/25/pinterest-user-demographics/