Before you have a heart attack, relax; it’s not what you think. I am not quoting a Bone Thugs-N-Harmony song, and I’m not mimicking a catch-phrase from The Real Housewives of New York City. I’m actually being quite literal. Scout’s honor.
How often do you find yourself skimming through Web page after Web page? Pretty frequently, right? We are average day Energizer Bunnies, flip-flopping from one task to the next, seeking that one bit of info we need at that given moment.
So, how do you deliver the information individuals rummage around for in a timely manner? The answer is simple: “F” that content!
A recent Web Yodel study found users’ website reading behavior is reflected in an F-pattern. Readers’ eyes travel through a website a little something like this:
- Start at the top of the page; read horizontally
- Slightly move down, read horizontally
- Shift to the left hand side of the page; read vertically
Take a look at this visual to the right to get a better idea.
Why is this important? A finding like the F-reading pattern highlights how vital it is to know where to provide relevant, eye-catching content. Understanding the F-pattern and how to use it to your advantage can ultimately dictate the level of engagement for your (potential) target audience.
Here are a few tips to get the most out of your website content:
- Make your headline catchy. You want readers’ attention right off the bat. Start it off with something unique and popping.
- Provide the most relevant information in the first and/or second paragraph. Remember, readers are quick to move on if they can’t find the information they are looking for right away.
- Don’t write novel-like lengthy paragraphs within your website. Use bullet points to break up the content and make it digestible for site visitors. This will make the scanning process simple for readers. The easier site visitors can decipher the information, the better.
In the world of PR, content is king, and what better way to provide great content than with the F-pattern. So the next time you’re struggling to provide great information on your website, remember: “F” That Content!