Monthly Archives: February 2013

Google’s Gift to Nonprofit Organizations

googlegrant 2Did you know Google offers up to $10,000 per month in free AdWords advertising to qualifying nonprofit organizations? Google Grants are available to any organizations that hold current 501(c)3 status as determined by the IRS, with the exception of governmental entities, hospitals, health care organizations, schools, childcare centers, institutions and universities. Even with those restrictions, that’s still a lot of money available for a lot of worthy causes.

The application process is simple and straightforward:

  1. Fill out the online application and submit it to Google for Nonprofits. You’ll be asked to provide some basic information about your organization.
  2. Upon approval, set up an Adwords program for Google review. Google guides you through the process of establishing your account and budgets, and gives some general guidelines on content. (Ads must be mission-based, and the keywords you choose to bid on must be relevant to your products and services.)
  3. Let Google know your program is ready to go.

That’s it! Google will review your keywords, ad content, and campaign structure to be sure they meet the program guidelines. Once approved, your ads will automatically begin to run. To maintain your grant, you simply need to log into and manage your account at least once a month.

If you’re a nonprofit with an existing ad campaign that’s performing well, you can even use the same keywords, ad groups, ad copy and data you’ve collected to set up your grant campaigns.

Want to know more? Check out the program details or contact us to learn about the successes our clients have had with Google Grants.


Author: Pam Long[Google+]

How to Prepare for an On-Camera Interview

file9631266876735In this digital and social media age where video is at the very core of viral success, it’s likely you’ll have an on-camera interview, whether for professional purposes or just for fun. And if for nothing more, it’s good to be prepared. Following are a few basic pointers to help make your on-camera interview a good one:

On-camera Basics

1. Sit up straight!
Your posture and demeanor say a lot about you. Sit up straight, take a deep breath, release yourself of any tension, and relax.

2. Making eye contact
Prior to any on-camera interview, ask where you should look – to the reporter or to the camera. This varies based on the type of interview being conducted and it’s critical to the delivery of your message. When in doubt, focus on the reporter; the camera will be focusing on you.

3. Those hands!
Most people aren’t aware of their hands until they’re speaking in front of others or on camera. The key is not to sit on your hands but rather find something for them to do – sit them on the chair arm rests, keep them folded in your lap, or use them sparingly to help demonstrate your story. Whatever you do, don’t cross your arms over your chest, as you’ll appear closed and uninterested.

4. Make up!
Too much and not enough make up can really have an affect on your on-camera appearance. Go for a natural look. And powder is a plus.

5. Accessorize appropriately
Pick one statement piece and leave it at that – a barrette, a broach, or a necklace. Steer clear of dangling jewelry, which is often distracting, and NEVER wear sunglasses on camera.

6. Wardrobe!
William Somerset Maugham said, “The well-dressed man is he whose clothes you never notice.” Steer clear of stripes, zigzags and any other patterns that will compete with your smiling face.

7. Practice, practice, practice!
It’s normal to be nervous but with practice comes confidence and with confidence, one can deliver even the most difficult message. Practice in the shower, in the car and in the mirror. The more comfortable you are, the better you’ll come across.