Monthly Archives: August 2014

: ) Is Modern Communications Personal?

acronyms 2We live in a world of instant communication and information. While the power of this technology is awesome, we forget that it does come with great responsibilities too. How many times are we texting or talking on our mobile phones when we shouldn’t or are checking Facebook while we should be paying attention in a meeting.

Earlier this week Pope Francis asked Catholics to “get off the Internet and do something productive.” I guess even the Pope knows what a time-suck social media can be.

Long before there was an Internet and the idea of digital marketing was non- existent, when we needed to communicate, we spoke to each other. We picked up the phone and called, set up a meeting or talked at lunch. Instant messaging was however long it took the U.S. Mail to deliver a letter and e-mail was a typed letter, not handwritten. I remember seeing my first fax machine in 1992 and being amazed. What technology would be next? Turned out to be the pager which was a big pain in the butt.

As communications became faster and more powerful, it also became less personal. I remember my first conference call. I quickly realized that I liked to see faces when I spoke so I could gauge body language during conversations. I hated conference calls. Then email came out. Quick, fast communications but totally devoid of the tones we hear in voices that give us cues on emotion. THIS BECAME SHOUTING.

Today it’s texting which has its own language (LOL, OMW, IDK) and signs to show our emotion such as : ) Thank God I work with a team of 20-somethings otherwise I would still think that “LOL” means Lots of Love and “WTF,” Why that Face? I’ve learned the hard way that neither is an appropriate response when texting a friend who is going through tough times.

Communications and technology is a powerful and profitable business. Worldwide it has launched revolutions. Locally, it makes sure me and my team receive  a paycheck every two weeks. However, never forget the power of a phone call or better yet, getting up from your desk and talking to one another instead of sending an email or another text. Learn the power of reading faces and listen for emotion and tone.

Communication is personal, regardless of the technology that connects us.