Monthly Archives: March 2016

Tips for Becoming Google Analytics and Adwords Certified: Part 1

*Note: This is part 1 of a 2 part series

Dust off your college pants and put those puppies back on because you are getting ready to take exams to become Google Analytics and Adwords certified. Maybe it’s because I haven’t been in the industry very long, but I thought my days of taking exams ended when college did. However, becoming Google Analytics and Adwords certified is a great solution for brushing up on your digital advertising skill set. Analytics and Adwords certifications denote credibility for yourself as a digital marketer and instill client trust in your agency. In this two-part blog post I will go through an overview of taking both exams and my tips for passing them.

Before you can take the exams, you are required to sign up for Google Partners. Google Partners is Google’s free program for agencies and other digital professionals designed to give you access to special events, Adwords and Analytics updates and free certification exams. Once you have registered, you will have access to a copious amount of study materials for both the Adwords and Analytics exams.

The Google Analytics Certification 


  • One exam
  • 90 minutes
  • 70 questions
  • 80% passing score
  • Valid for 18 months

There are plenty of online resources at your disposal for this exam, but I highly recommend following Google’s study guide. Google provides a four-unit study guide called “Analytics Academy” with multiple lessons, videos, practice questions and they even walk you through creating an analytics account. The lessons go through every stage of Google Analytics:

  1. Planning and principles
  2. Implementation and data collection
  3. Configuration and administration
  4. Conversion and attribution
  5. Reports, metrics and dimensions



The questions span the five stages, with an emphasis on implementation and analytics reports and metrics. Pay close attention to how to set up different views within your analytics profile and what each report represents and how to analyze the provided metrics. Many question focus on platform principles and learning how each component works together to collect and organize data.


Once you start the exam, you cannot pause or skip questions. When you’re ready to take the exam, allow yourself the full 90 minutes, in an uninterrupted environment. Take your time on the questions that require it, as some will be easier and faster to answer than others. As I was taking the exam, I found I had more time than I anticipated answering the challenging questions. Once I completed the exam, it instantly told me I passed, but Google says it can take up to 48 hours for exam results to appear.

Are You Ready?

Whether you’re good at taking exams or not, Google provides ample information for you to get certified in important business practices in today’s digital world. Google will not try to trick you on any of the questions so if a guess is absolutely necessary, using common sense will be your best bet. Stay tuned for True’s next blog post on taking the Google Adwords certification exam.

Good luck and stayed tuned for part two of this series on becoming certified in Google Adwords.

Questions on how to prepare?  Visit our search and display advertising pages or contact us today!

Where Do You Belong?

image1 (9)Several weeks ago, I had the pleasure of heading back to Kent State University (my alma mater) to speak on a panel for PRSSA. Even though I graduated four years ago, it still feels like I was a student yesterday! The topic of the panel was “Where do you belong? Exploring the three different types of PR- agency, corporate and non-profit.” Much to my surprise, the room was packed with students, which was great to see.

While I was only one of the three professionals on the panel, I wanted to recap my main points since I’ve found they keep coming up each time I speak with students and young professionals.

  1. Networking: Networking doesn’t just begin when you start your first real-world job, it starts the moment you step foot on campus. Your professors and fellow classmates are invaluable resources you should treasure.  Get to know them, tell them what you’re looking for and don’t be too embarrassed to ask for help. Attending special events on campus and joining student groups is also one of the best things you can do for your future career. Stand out. Make an impression. And most importantly, get involved!
  1. Internships: PR Kent requires an internship as part of the curriculum, which is fantastic! However, if you have the time, I say go for as many internships as you can. Especially if you don’t know what segment of PR you’d like to work in. I think it’s so important to get a well-rounded internship experience in the different segments. That way, you can truly find what you’re most passionate about!
  1. Be You: Several students came up to me after the panel was over and asked more questions about agency PR and internships. But what really stood out was when I asked them to talk about their passions, where they see themselves in the future and their summer internship plans. Several students also sent thank you emails and followed-up with personalized LinkedIn requests. These things don’t go unnoticed!

I truly love going back to Kent State- it’s definitely still my home away from home. Plus, speaking with students is so rewarding. Do you have any other tips to share? I’d love to hear them.