About the blog

More to Come is the one and only blog by the True Digital Communications team.  Posts will focus on search marketing, digital public relations, email marketing, mobile and analytics while regularly straying to True discussion topics such as over-caffeinating  and the newest paintings on the wall at Starbucks.  Are you seeing a pattern here?

Digital public relations and social media are still relatively young fields of interest. While there are some guidelines you should stick to, most practices are still being determined.  Almost daily, companies produce hardware, apps, white papers and glasses of iced tea that have the potential to change the way we do business.  The “science” of traditional marketing  and advertising have stayed pretty consistent over the past 30 years. It will be a while before there is a concrete playbook we can open and point to for digital community engagement campaign rules.  So for now and in the foreseeable future, there will always be more to come…


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