Did you know Google offers up to $10,000 per month in free AdWords advertising to qualifying nonprofit organizations? Google Grants are available to any organizations that hold current 501(c)3 status as determined by the IRS, with the exception of governmental entities, hospitals, health care organizations, schools, childcare centers, institutions and universities. Even with those restrictions, that’s still a lot of money available for a lot of worthy causes.
The application process is simple and straightforward:
- Fill out the online application and submit it to Google for Nonprofits. You’ll be asked to provide some basic information about your organization.
- Upon approval, set up an Adwords program for Google review. Google guides you through the process of establishing your account and budgets and gives some general guidelines on content. (Ads must be mission-based and the keywords you choose to bid on must be relevant to your products and services.)
- Let Google know your program is ready to go.
That’s it! Google will review your keywords, ad content and campaign structure to be sure they meet the program guidelines. Once approved, your ads will automatically begin to run. To maintain your grant, you simply need to log into and manage your account at least once a month.
If you’re a nonprofit with an existing ad campaign that’s performing well, you can even use the same keywords, ad groups, ad copy and data you’ve collected to set up your grant campaigns.