Tag Archives: digital public relations

A Brief (visual) Guide to Facebook Insights

A lot of marketers disagree on which Facebook Insights are important.  But isn’t it important to understand what the numbers mean before deciding how to evaluate a campaign? Different campaigns require different metrics. Even an extremely broad metric like impressions … Continue reading

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

The super-secret, guaranteed effective guide to building engagement in social media

It’s unfortunate, really. I didn’t even want to write this post. But after endless conversations about the secret to building engagement, I realized it needed to be said.  So here it is. Are you ready? Read carefully, the super-secret, guaranteed … Continue reading

Posted in Uncategorized | Tagged , , , , , | Leave a comment

3 Reasons why Pinning is #Winning

“Pin it” seems to be the catchphrase of the social media world as a result from the latest online craze, aka Pinterest. And, guess what? The picture/video-sharing site is sticking with users just as well as Ellen’s singing sensations Sophia … Continue reading

Posted in Uncategorized | Tagged , , , | Leave a comment

What’s Your Social Capital?

From Facebook statuses to hash tags to Pinterest boards, we have become consumed with posting every event that happens in our lives onto social media outlets. But could there be consequences for sharing too much information? It may happen sooner … Continue reading

Posted in Uncategorized | Tagged , , , , | 1 Comment

Lessons Learned from Two Girls in Pink Tutus

Back in September, a YouTube video featuring one eight-year-old diva and her shy, five-year-old lip-syncing cousin, uploaded a video of the two performing Nicki Minaj’s “Super Bass.” Within the month, this homemade video went viral and attracted more than 11 … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , | Leave a comment

True communications

It started with an idea that scared the hell out of me.  What if PR and advertising as we’ve all known it to be didn’t work anymore? What if the media didn’t carry the same influence as it always had … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , | Leave a comment