Every generation has its breaks. For my grandfather it was a lunch break. For my parents it was a coffee break or a smoke break. So what breaks do we take today? Increasingly we check our favorite social media channels to see what’s going on.
True Digital Media Strategist Shannon Wallace pointed out a new social media trend. With so many people using mobile devices to access social media, it’s common to take a quick break during the workday to check Facebook, Twitter or Instagram to see what’s going on. Shannon refers to it as a Facebook Break. It’s the Millennial’s and Generation X’s version of a coffee or smoke break, which they might be doing too since they multitask constantly.
When you’re developing a social media strategy, remember to think about how your target audience consumes social media. They’re probably not Facebooking for hours but instead are checking in for five to 10 minutes. You need to grab their attention and not ask them to do too much. They don’t have time. Remember, no one likes to work when they’re taking a break.