When Pinterest introduced analytics for business accounts in early 2013, marketers could finally gain some insight into what works and what doesn’t work for their brand. Pinterest’s built-in analytics show what’s popular (most pinned and most clicked), what’s been pinned from your website and documents impressions, reach, clicks and visits for a specified date range.
But what if you want to go beyond metrics for individual pins? How do you know what boards are working well, which ones have the highest potential to go viral, and where to focus your efforts for maximum visibility? That’s where Tailwind comes in. We’ve been using the free version for the past few months and we’re impressed.
The profile view gives you a quick snapshot of the basic stats (followers, pins, repins and likes), but then goes a step further to translate those stats into engagement indicators that tell you how your entire account is performing.
From there, Tailwind digs into each individual board in an account and provides a snapshot of activity (pins, followers and repins) plus the same engagement indicators. Using this information, marketers can begin to zero in on boards and topics with high engagement and use that information to further drive Pinterest strategy.
How about you? What are your favorite Pinterest tools or tricks?