Tag Archives: public relations

Google Analytics – It Just Keeps on Getting Better

Google’s infamous Panda updates and the launch of Google+ may have captured search headlines this year, but we’ve had our eye on a series of updates to Google Analytics that resulted in some very cool new tools for data-minded marketers. … Continue reading

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Lessons Learned from Two Girls in Pink Tutus

Back in September, a YouTube video featuring one eight-year-old diva and her shy, five-year-old lip-syncing cousin, uploaded a video of the two performing Nicki Minaj’s “Super Bass.” Within the month, this homemade video went viral and attracted more than 11 … Continue reading

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Pink: It’s not just a color; it’s an awareness tool

The month of October was quite eventful, if I do say so myself.  After a long await, Yuengling was finally released for sale in Ohio, 56 exotic animals were let loose from a farm in Zanesville and Kim Kardashian ended … Continue reading

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4 Content Marketing Lessons from Chuck Testa

I bet you thought this blog post would teach you four content marketing lessons from Chuck Testa – you are absolutely right. It will. We can make all the jokes we want.  The ad for Chuck Testa and Ojai Valley … Continue reading

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True communications

It started with an idea that scared the hell out of me.  What if PR and advertising as we’ve all known it to be didn’t work anymore? What if the media didn’t carry the same influence as it always had … Continue reading

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