Tag Archives: social media monitoring

A Brief (visual) Guide to Facebook Insights

A lot of marketers disagree on which Facebook Insights are important.  But isn’t it important to understand what the numbers mean before deciding how to evaluate a campaign? Different campaigns require different metrics. Even an extremely broad metric like impressions … Continue reading

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What’s so “Super” about the Super Bowl?

For football fans, it’s a holy day. For others, it’s just an excuse to pig out and down some brewskies. But, no matter the age, gender or motive, the Super Bowl represents a profound experience that makes it an “unofficial” … Continue reading

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Google Analytics – It Just Keeps on Getting Better

Google’s infamous Panda updates and the launch of Google+ may have captured search headlines this year, but we’ve had our eye on a series of updates to Google Analytics that resulted in some very cool new tools for data-minded marketers. … Continue reading

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