If you’ve been using Pinterest for business you’ve no doubt checked your home page to see who’s repinned or liked your pins. You may have checked Google Analytics to see how much referral traffic Pinterest drives to your website, or done an image search to see who’s pinning your photos. But until recently, there wasn’t an easy way to see all your Pinterest activity in one place. That all changed in mid-March when Pinterest introduced web analytics.
Pinterest Web Analytics are only available to verified business accounts. If you’ve been using Pinterest as an individual on behalf of your brand, you’ll first need to convert your existing account to a business account, then verify that account before you can use the new analytics. Fortunately, this is a quick and easy process. You’ll retain all the board, pins, likes and followers in your current account when you make the conversion. (For step-by-step instructions, check out this post from Social Media Today.)
Once you’ve converted and verified your account, Pinterest will automatically begin tracking activity. Just continue pinning as you normally would, giving Pinterest a few days to collect initial data. Pinterest Web Analytics are available any time from the dropdown menu that appears next to your account name on the top right corner of you Pinterest page. By default, analytics opens in the “Site Metrics” tab and displays four individual line charts that tell you, by day:
- How many images were pinned from your website, and by how many individual pinners
- How many pins from your website were repinned, and by how many individual pinners
- How many times your pins appeared in the main feed, in search results or on boards (impressions)
- How many people saw your pins (reach)
- How many clicks and how many visitors Pinterest drove to your website
Beyond the charts, you can use the “Most Recent” tab to see what images users Pinned in the last 24 hours, and the “Most Repinned” and “Most Clicked” tabs to see activity on selected days. There’s also an option to export your data for further analysis.
If you’re managing a Pinterest account on behalf of a brand, it’s definitely worth the few minutes it takes to convert to a verified business account. Pinterest has rolled out several new tools and features just for businesses in the past few months, and their analytics offering appears to be just the most recent effort to ensure businesses get the most from their presence on Pinterest.