Tag Archives: social media strategy

U Talkin’ to Me?

By now, it’s no secret that social media has become a major outlet for communication across every industry worldwide. I would go as far to say that business leaders outside of the marketing world are even aware that a brand … Continue reading

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Time for a Facebook Break?

Every generation has its breaks. For my grandfather it was a lunch break. For my parents it was a coffee break or a smoke break. So what breaks do we take today? Increasingly we check our favorite social media channels … Continue reading

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What’s the Key to Digital Networking? Make it Personal.

It’s that time of year again when thousands of graduating college students begin their job search and realize how tough making it in the “real world” can be.  Young marketing professionals often ask me how they can stand out as … Continue reading

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The Social Update Checklist – Process in Posting

Chris Baldwin and Tyler Norris recently spoke at the YouToo Social Media Conference presented by Akron PRSA in Kent, Ohio. Their session focused on True’s checklist for posting social media updates. The following post highlights insights from the presentation. Whether … Continue reading

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Pinterest is Doin’ it Right – Openly and Honestly

It’s no surprise that Pinterest has decided to add sponsored pins to our Pinterest accounts; I mean, how else are they going to make a profit? But what I did find surprising – and refreshing – was how Ben Silbermann, … Continue reading

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The super-secret, guaranteed effective guide to building engagement in social media

It’s unfortunate, really. I didn’t even want to write this post. But after endless conversations about the secret to building engagement, I realized it needed to be said.  So here it is. Are you ready? Read carefully, the super-secret, guaranteed … Continue reading

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3 Reasons why Pinning is #Winning

“Pin it” seems to be the catchphrase of the social media world as a result from the latest online craze, aka Pinterest. And, guess what? The picture/video-sharing site is sticking with users just as well as Ellen’s singing sensations Sophia … Continue reading

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What’s so “Super” about the Super Bowl?

For football fans, it’s a holy day. For others, it’s just an excuse to pig out and down some brewskies. But, no matter the age, gender or motive, the Super Bowl represents a profound experience that makes it an “unofficial” … Continue reading

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