Of all the social media channels, Instagram is hands down my favorite. I’ve used it personally since 2012 and it’s been my go-to app since. This is probably because photos make me really happy- but it’s also a great marketing tool that our clients are starting to add into the mix. Below are three of my Instagram 101 tips to start your account off on the right foot.
1. Take great photos: This may sound like a no-brainer- but it’s crucial! Whether you’re using a professional camera or simply using your phone, picking a great backdrop that’s clean and visually appealing will go a long way. And if you don’t know what type of photos you should take, spend some time thinking about your audience on Instagram and what your brand should look like in photos. What would your audience want to see? Once you have that squared away, you can start taking photos that will resonate with your audience.
2. Use hashtags to your advantage: Hashtags will be your new best friend, but only if you use them appropriately. One thing I’m telling you to NOT do is randomly hashtag words that will provide you with little return. #Some #words #should #never #be #hashtags. Get my drift? Instead, do your research like you would for any other client account. While you’re searching for the most-used hashtags, make sure you check the related hashtags as well. You never know what hashtags you aren’t thinking of!
Tip: For the hashtags you use on a regular basis, make a note in you phone and simply copy and paste them into the first comment under your photo. Not only will the note trick save you time, but putting the list of hashtags in the first comment will make your feed look more clean and will be hidden after you receive several comments!
3. Be social!: Like any social network, don’t just post your own content– engage with others! I try to comment on at least 5-10 photos a day. This will help you build your following and allows you to connect with other accounts that are similar to yours. Also, take the time to respond if one of your followers comments on your photo.