It’s no surprise that Pinterest has decided to add sponsored pins to our Pinterest accounts; I mean, how else are they going to make a profit? But what I did find surprising – and refreshing – was how Ben Silbermann, co-founder and CEO of Pinterest, sent us Pinterest users a nice letter (that he also shared as a blog post: Planning for the Future), sharing his personal pins to help demonstrate the changes that we’ll see coming.
What’s different here isn’t that Pinterest made this announcement, rather it’s how they made the announcement that’s different. It wasn’t a formal, official, corporate-like statement that appeared when you opened your account; it was a nice, open letter (delivered via a personalized email to those with a Pinterest account) that felt more like a conversation – even though it’s not like I actually conversed with Ben, but I did look at his Pinterest page and got to know him a little bit better as a person. Ben shared the pins he plans to share with his son – while he’s small and while he’s older – something that I (a mom) could relate to. Point being, Ben first and foremost identified a way to relate to me, and many people, as a user of Pinterest.
Ben was also very upfront and honest – an admirable quality. He makes it very clear in his letter that they – Pinterest – don’t yet know what this means, yet they chose to give us fair warning. Who does that these days?! He goes on to give us an idea and a few examples of what promotional pins might be like while still making it clear that this isn’t happening tomorrow, rather it will be an evolution.
Ben’s letter was kind, compassionate, and open. What’s more is that this isn’t the first time he’s done this – we Pinterest users have received other letters from Ben, i.e. the letter announcing the secret board capability (perfect if you’re pregnant, want to plan and not ready to share!). I realize that promotional pins beg a lot of questions but for now I can’t help but be excited for Pinterest – as a company and as a user. And I think they’re open, honest approach is one we can learn from.
If you’re interested in learning more about Pinterest, how to use it for your business or how they’re experimenting with promoting pins, you can fill out this form and they’ll share updates as their launch date approaches. Enjoy.