In our ADD-stricken lifestyle where we can’t be bothered to read more than a smartphone screen’s worth of information, a good title is more important than ever before. While titles have always needed to be attention grabbing to pull readers into an article, it was Twitter that really changed the game. Twitter forced us all to step up our creative game since the title or lead is the only words that show in Twitter.
I’m seeing the trend continue on Facebook where headlines are all competing for my time and attention. Here’s what’s on my Facebook feed right now:
25 Hilariously Awkward Texts Only a Mom Could Send from Distractify – I wonder if any of my mom’s text messages made this list? Probably.
10 Habits that are Killing your Productivity from Business Insider – I’m guessing that reading Facebook and getting sucked in by the headlines is one of them.
11 Health Problems Hidden on Your Face from The Weather Channel – Okay, the headline didn’t get me as much as the source. Why is the Weather Channel reporting on health issues?
Why are you So Damned Scared of Nipples from Huffington Post – Is it wrong to admit that I’m bummed this is a podcast and there are no pictures? I never thought I was afraid of nipples. Must find out why I am now.
Who needs pick up lines when you have this sweater from Awkward Family Photos – I don’t even have to read; just look at pictures? Sold!
Beagle siblings team up to fight a toy snake from Mashable – Don’t get me started on puppies. Only possible better headline would be Pug Puppies or cats, which of course rule the Internet. I just can’t say no to a cute, little puppy.
So the next time you’re working on a blog post or article, spend time on your headline and include attention-grabbing words. Remember, you had me at “kittens.”