Tag Archives: social media

Free Kittens – What’s in a title? Everything.

In our ADD-stricken lifestyle where we can’t be bothered to read more than a smartphone screen’s worth of information, a good title is more important than ever before. While titles have always needed to be attention grabbing to pull readers … Continue reading

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: ) Is Modern Communications Personal?

We live in a world of instant communication and information. While the power of this technology is awesome, we forget that it does come with great responsibilities too. How many times are we texting or talking on our mobile phones … Continue reading

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The Social Update Checklist – Process in Posting

Chris Baldwin and Tyler Norris recently spoke at the YouToo Social Media Conference presented by Akron PRSA in Kent, Ohio. Their session focused on True’s checklist for posting social media updates. The following post highlights insights from the presentation. Whether … Continue reading

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When #Hashtags Go Wrong

Hashtags are funny things. It’s easy to get so caught up in coming up with a few perfect words to sum up a new campaign that you completely overlook potential problems. Even breaking news stories and big brands fall prey … Continue reading

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Do you control technology or does it control you?

My name is Chris Baldwin and I suffer from smartphone anxiety and technology overload. As I watch my Google mail load, I’m often holding my breath. I have a to-do list every day but often get sidetracked from emails, texts … Continue reading

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Pinterest is Doin’ it Right – Openly and Honestly

It’s no surprise that Pinterest has decided to add sponsored pins to our Pinterest accounts; I mean, how else are they going to make a profit? But what I did find surprising – and refreshing – was how Ben Silbermann, … Continue reading

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How Writing Headlines is Like Shopping

Headlines are much like the mannequin in a retail store’s window—it’s the first impression we have of “what’s inside” and helps us determine if we want to shop or not. And guess what? Headlines are not just used for newspapers … Continue reading

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Tour de France Cycling Team Promotes Sport and Nation Through Social Media

  Each July cycling fans from around the world watch the Tour de France, a three-week cycling competition featuring the sports very best riders. While many of the team names sound foreign to many U.S viewers, one in particular really … Continue reading

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Celebrate Mark Zuckerberg’s 28th Birthday with these 5 Facebook Faves

Who would have thought twenty-eight years ago a boy by the name of Mark Zuckerberg would change the world forever. You may be thinking, “Wow, Erin. Pump the breaks; I wouldn’t go that far.” But, if you think about it, … Continue reading

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A Brief (visual) Guide to Facebook Insights

A lot of marketers disagree on which Facebook Insights are important.  But isn’t it important to understand what the numbers mean before deciding how to evaluate a campaign? Different campaigns require different metrics. Even an extremely broad metric like impressions … Continue reading

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