Tag Archives: social media

If March Madness was a Social Media Tournament…

I’m sure the following question has crossed your mind a thousand times this basketball season: if March Madness was a social media competition, who would win? OK, maybe that isn’t the first question that comes to mind (maybe the second), … Continue reading

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The super-secret, guaranteed effective guide to building engagement in social media

It’s unfortunate, really. I didn’t even want to write this post. But after endless conversations about the secret to building engagement, I realized it needed to be said.  So here it is. Are you ready? Read carefully, the super-secret, guaranteed … Continue reading

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3 Reasons why Pinning is #Winning

“Pin it” seems to be the catchphrase of the social media world as a result from the latest online craze, aka Pinterest. And, guess what? The picture/video-sharing site is sticking with users just as well as Ellen’s singing sensations Sophia … Continue reading

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Celebs receive “greatest love of all” on social media after their final curtain call

Michael Jackson, Amy Winehouse, Steve Jobs and Whitney Houston were all taken from this world too soon, and the reaction to their deaths on the Internet was overwhelming. On Saturday, the most recent celebrity death of Whitney Houston flooded Twitter … Continue reading

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What’s so “Super” about the Super Bowl?

For football fans, it’s a holy day. For others, it’s just an excuse to pig out and down some brewskies. But, no matter the age, gender or motive, the Super Bowl represents a profound experience that makes it an “unofficial” … Continue reading

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What’s Your Social Capital?

From Facebook statuses to hash tags to Pinterest boards, we have become consumed with posting every event that happens in our lives onto social media outlets. But could there be consequences for sharing too much information? It may happen sooner … Continue reading

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4 Content Marketing Lessons from Chuck Testa

I bet you thought this blog post would teach you four content marketing lessons from Chuck Testa – you are absolutely right. It will. We can make all the jokes we want.  The ad for Chuck Testa and Ojai Valley … Continue reading

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True communications

It started with an idea that scared the hell out of me.  What if PR and advertising as we’ve all known it to be didn’t work anymore? What if the media didn’t carry the same influence as it always had … Continue reading

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