You’re only a few steps from proving the value of your marketing programs.
Do you know where your sales leads come from? Understanding which marketing programs drive qualified leads is crucial to success for building products marketers, but challenges like two-step distribution and communications between marketing and sales keep several brands from key insights. Our 5 Tips for Unlocking ROI white paper gives you the foundation to connect the dots and figure out which programs are driving leads and sales with steps like:
- Finding and determining the direct value of your marketing programs
- Connecting sales and marketing for better, faster information sharing
- Introducing marketing technology that automates the flow of information through both teams
The guide details how True Digital Communications’ Brand Construction and other marketers are utilizing digital marketing to track leads, generate sales and bring campaigns to life.
Just fill out the form to get the guide!