True Digital Communications is looking for a full-time Content Marketing Specialist to support clients and our internal team in the planning, delivery, monitoring, and optimization of content marketing programs. At True, Content Marketing Specialists are responsible for serving as our subject matter experts in digital content marketing and social channels. They are key contributors in the development of client strategy, and they see these strategies through to execution and evaluation, providing resources, training, and support to True’s content team.

Responsibilities

• Develop and execute content marketing strategies that align with clients' goals and objectives across various stages of marketing funnel from awareness to conversion
• Create and manage content calendars to ensure consistent delivery of high-quality content across various platforms
• Write and edit compelling and SEO-friendly blog posts, articles, social media posts, and website copy
• Collaborate with digital team to conduct keyword research to optimize content for search engines
• Support associates with content development and provide editing and quality assurance
• Support marketing automation efforts through content development and technical setup
• Collaborate with cross-functional teams to gather information and insights for content creation
• Monitor and analyze content performance using analytics tools to identify areas for improvement
• Stay up-to-date with industry trends and best practices in content marketing

Skills

• Strong knowledge of social media marketing platforms and strategies
• Proven experience in developing and implementing content and SEO strategies
• Experience with writing press releases and managing media relations, a plus
• Familiarity with digital marketing techniques and tools
• Excellent writing, editing, and proofreading skills with a keen eye for detail
• Proficiency in WordPress, Adobe Creative Suite, or other relevant software
• Understanding of email marketing principles and best practices
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Basic graphic design skills are a plus

Professional competencies

• Highly creative
• Strong writing and grammar skills
• Desire to learn new skills
• Self-motivated
• Collaborative
• Comfortable managing multiple deadlines
• Adaptive to change, flexible
• Detail-oriented
• Positive attitude and team spirit

Qualifications

• Bachelor’s degree in writing, public relations, advertising, marketing, communications (or a related field)
• Qualified candidates will generally have 3-5 years of hands-on writing experience
• Demonstrated writing, editing, proofreading and research skills
• Thorough understanding of digital marketing tools and social media platforms
• Working knowledge of SEO best practices for online content
• Well-versed in online marketing strategies, customer segmenting, and best practices
• Experience with writing press releases and managing media relations
• Knowledge of marketing automation and inbound marketing concepts

If you are a creative thinker with a passion for storytelling and have the ability to create engaging content that resonates with the target audience, we would love to hear from you. Join our team as a Content Marketing Specialist and help us drive our brand's growth through compelling and impactful content.

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