Case Studies

An Individualized Approach to Remarketing

When a home improvement service located throughout the U.S. and Canada wanted to expand their digital marketing footprint, they did not want to lose the appearance of a local company that understands the needs of local homeowners. True Digital Communications created a series of unique ads for offices in more than 120 locations throughout the U.S. and Canada. These ads directly mentioned the city and highlighted the value proposition keeping the communication very personal.

local appeal

The Challenge

A home improvement services organization with local offices throughout the US and Canada valued its teams’ reputation as a local expert in their markets. When they set out to expand their digital marketing footprint, it was important they didn’t lose the appearance of a local company that understands the needs of local homeowners. They knew remarketing could drive sales, but it needed to feel personal.

400% increase in conversion rates

True's Role

Using a series of automated campaign development tools, True Digital Communications created unique ads for offices in more than 120 offices throughout the US and Canada. All ads directly mentioned the city and highlighted the value proposition. True was able to segment relevant users by selecting only those who viewed specific valuable pages. Then, True set geographic logic to make sure each user only saw ads promoting professionals in their own city.

80% decreased cost per lead

The Results

Compared to a previous pilot remarketing campaign, the individual approach to remarketing increased conversion rates by more than 400 percent and decreased cost per lead by more than 80 percent. More importantly, because of the automated campaign development tools, True could quickly developed new creative to further test and enhance the program faster.