Case Studies

Targeted Facebook Campaigns Increase Brand Awareness and Sales

True Digital Communications helped H2OGO! Backyard Water Slides increase brand awareness and sales through digital marketing.  True created a Facebook campaign that targeted ideal users of backyard water slides to like the Facebook page. The Facebook page posted daily encouraging fans to purchase water slides and also participate in giveaways. 

no brand recognition

The Challenge

H2OGO! Backyard water slides was a new outdoor toy company that was competing with a major retailer already on the shelves. With little to no brand recognition, the company sought out True’s help to increase brand awareness and sales through digital marketing.

strict targeting of moms with kids (6-12)

True's Role

Utilizing social media, True created a Facebook campaign that would target moms with children ages 6-12, the ideal users of the backyard water slide, to like the Facebook page. The paid strategy also compliments an organic strategy that included daily Facebook posts encouraging fans to purchase the water slides at designated retailers and held giveaways as well. Throughout the campaign, True continuously tested the creative elements in order to optimize for the best results and in turn gained new Facebook fans daily.

 

10,365 new page likes

The Results

Over the course of the campaign, it earned a click-through rate of 3.61% and a cost per click of only $0.27. Over a two-month period, the clients Facebook page gained 10,365 new page likes and engagement hit an all-time high.