Case Studies

Independent School Seeks Help for a Different Need

The Challenge: An independent pre-k through 12 school, located is the western U.S., needed to increase the diversity of its families and faculty. The school also had an outdated website in terms of both systems and content, making it difficult to use modern methods to attract prospective families. Continue reading →

Two Brands Take On A Social Media Giveaway

Blaklader workwear is a company with a large following in Sweden and other European countries, but building a following in the United States is an ongoing battle. Thanks to partnerships with relevant companies like Bosch Tools who have a good presence on social media, Blaklader was able to build its presence via a co-sponsored social media contest that turned out to be a “win-win” for everyone involved. Continue reading →

Targeted Facebook Campaigns Increase Brand Awareness and Sales

H2OGO! Backyard water slides was a new outdoor toy company that was competing with a major retailer already on the shelves. With little to no brand recognition, the company sought out True’s help to increase brand awareness and sales through digital marketing. Continue reading →

Smart Google Shopping Optimizations Increase ROAS

BraceMart is a rapidly growing, online supplier of a vast array of brand and affiliate brand products in health, fitness and beauty categories. From nutrition, to support braces to physical therapy, BraceMart turned to Product Listing Ads from Google Shopping to make all brand and affiliate offerings available online. As online sessions decreased over a six-month period, BraceMart turned to True to manage paid advertising efforts and maximize their return.  Continue reading →

An Individualized Approach to Remarketing

A home improvement services organization with local offices throughout the US and Canada valued its teams’ reputation as a local expert in their markets. When they set out to expand their digital marketing footprint, it was important they didn’t lose the appearance of a local company that understands the needs of local homeowners. They knew remarketing could drive sales, but it needed to feel personal.  Continue reading →

Improving Customers’ Experience Throughout the Buyer’s Journey

Freedom Outdoor Living is a national vinyl and aluminum fencing manufacturer sold at big box home improvement retailers across the country. The brand had an effective search advertising program but quickly learned the buyers journey involves several levels of education and evaluation before a user is ready to purchase. Continue reading →

Granular Targeting Increases Full-Pay Boarding School Applications

An independent school, grades 9-12 boarding/day school located in a nontraditional market, faced issues with attracting full-pay families. Website content was outdated and there was no current written plan, measurement or connection to admission. Social media and advertising needed to be more strategic.  Continue reading →

Integrated Communications Plan Needed for Independent Day School

An independent day school, grades Pre-K through 12, faced issues with attracting full-pay families due to a steep decline in population in the main city located several miles from the school. There was additional competition from parochial schools and strong public schools in the same area. Continue reading →

Digital Advertising Increases Organ Donor Registration Rates

For years, Lifebanc had encouraged Ohioans to register to be organ, eye and tissue donors through traditional means. While this approach worked in the past, Lifebanc found that in 2014 organ registrations were fairly flat. With the help of True, a digital campaign was launched to raise awareness and reach potential organ donors online.  Continue reading →

Connecting with an Underserved Community

When the AIDS Foundation of Chicago learned HIV/AIDS disproportionately affected the Latino community, they developed a grassroots campaign to raise awareness. Due to the sensitive nature of the topic, the culture of the audience and the fear of disclosing personal information, zeroing in on this very specific audience presented a challenge for AFC. Continue reading →

Google Adwords: Choosing Quality over Quantity

The American Ladder Institute is a trade association dedicated to promoting safe ladder use. ALI offers free online training programs that are typically used to educate new manufacturing and construction employees about best practices for ladder safety. ALI relied heavily on paid and organic search for site traffic but were unhappy with the results. Continue reading →

Google Grants Drives 70% Increase in Opt-Ins

Adwords success under a program with strict cost-per-click limits operating in a highly-competitive consumer category requires hands-on management and a continuous effort to improve campaign performance. True’s efforts on behalf of Lamaze International not only drove results, they also led to a $480,000 annual in-kind budget from Google Grants. Continue reading →

Google Adwords: Choosing Quality over Quantity

The American Ladder Institute’s paid search program was driving a high number of visitors but engagement was very low, with few visitors remaining on the site long enough to complete a basic training program. True evaluated and revamped the program to dramatically improve targeting and the quality of traffic coming to the site from paid search. Continue reading →

Making Complicated Purchasing Decisions Easier

Russell Equipment serves customers in North, Central and South America who range from first-time equipment buyers to lessors who manage an entire fleet of forklifts and other equipment. True Digital Communications designed a new inventory search system, updated their website look and feel and created a customized experience for Spanish-speaking customers.. Continue reading →

Taking the Mystery Out of Natural Childbirth

A move to a new content management system gave Lamaze International the perfect opportunity to redesign their website, but multiple audience and limited capabilities within the new system required a whole new approach to navigation and visitor conversion. Continue reading →

A New Product Video without a Product

DAP Products Inc., is a leader in sealants, adhesives and insulating foam products. So it was no surprise when the company developed a new insulating foam unlike anything else on the market. The challenge arose when True Digital Communications was asked to create a promotional video to build excitement before DRAFTSTOP 812 Stop ‘n’ Store foam launched. Continue reading →

Using Social Media Engagement to Keep Brands Top-of-Mind

Sweden’s Blaklader workwear is a household name in Europe. But when the company brought its high-tech workpants and jackets to the U.S., contractors and construction workers couldn’t even pronounce the name. The Blaklader US Facebook page had… Continue reading →

Raising Brand Awareness and Product Acceptance one Blogger at a Time

Blaklader workwear is the best kept secret by American contractors and construction workers. The Swedish company specializes in work pants with built-in kneepads and exterior utility pockets that replace the need for a tool belt. A household name in Europe, … Continue reading →

Reaching New Customers Through Search

Reaching new customers through search Johnsonite is a leader in the specialty flooring industry with an integrated approach to interior space and a passion for showing clients how combining design with life-safety can enhance employee productivity and help companies attract, … Continue reading →