Case Studies

A Digital Strategy for A Clinical Trial


A Northeast Ohio company approached True Digital Communications for help recruiting participants for a clinical trial for a newly-patented pain management technology. Traditional advertising and outreach to medical trade associations had generated minimal interest, and the client was interested in using digital strategies to identify and engage potential participants.

Continue Reading →

Introducing A New Product To Homeowners and DIYers


Freedom Outdoor Living reached out to True Digital Communications to introduce Connections, their newest decorative fencing product line, to homeowners and DIYers. Available exclusively at Lowe’s, Connections is easy to install, easy to customize and can be moved and reconfigured as a homeowner’s landscaping needs change. Best of all, it

Continue Reading →

Digital Marketing Designed To Induce Trial


Boral TruExterior had a unique opportunity to capitalize on contractors searching for alternatives siding products, but struggled to reach them. With True’s help, tailored ad copy and structured landing pages were created based solely on how contractors search.

Continue Reading →

Granular Targeting Increases Full-Pay Boarding School Applications


An independent school, grades 9-12 boarding/day school, faced issues with attracting full-pay families in a nontraditional market. The school needed a redesign of their website and more strategic social media and advertising. True began with research and meetings with school administrators to develop a strategic communications plan that included digital

Continue Reading →