Training

As lifelong learners, True stays ahead of the trends and is able to keep you informed when it comes constantly evolving channels and tools. Our training offerings are not a one-size-fits-all presentation. Instead, our sessions are tailored to your business and address the information you need. Some examples of our previous training capabilities include:

Media training: Talking to media can be intimidating. True trains communications professionals in the art of conveying the right message points to reporters. More importantly, our team works to make sure those points are translated to the final story.

SEO training: Google announces search algorithm updates nearly every month. Keeping up with the industry can be daunting, especially if you have a complex website with a large number of products, pages and tools. Our team watches trends and monitors search engine best practices so we care share the latest and give you the tools you need to keep your pages well-represented in search engine results pages.

Social media training: Social media platforms and tools are constantly evolving, and no two organizations use social media the same way. Customized social media training will get you and your team off and running on the social media channels that matter most to you and your audience. Depending on your needs, training can cover:

  • Social strategy
  • Social measurement
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram
  • Houzz
  • Other industry best practices

Analytics training: If you have a website or social media channels, you’re sitting on an ocean of data that has the potential to change the way you go to market. True’s analytics team trains marketers to navigate the waters and gather meaningful insights from website activity, social media channels and other digital channels. Training sessions range from the basics of Google Analytics to advanced channel-based conversion analysis.