Training

If you’re grappling with a communication or marketing issue, training might be the answer. Prepare your executives for media interviews; help managers lead more effectively, and solve the puzzles of web metrics, social media and PR/marketing measurement.

Communication Training

It’s no secret that engaged employees lead to lower risk and turnover, great customer service and bottom-line profits, and the key to engagement is effective communication across the organization. Participants learn how to communicate, what to communicate and how to listen more effectively through three simple tools in a half-day program. The benefits? Your managers will be better leaders, and your employees will be better at asking questions and applying the answers to their work.  This program will help create the work environment people want – rich in dialogue, discussion, information-sharing, respect and support.

SEO Training

Google announces search algorithm updates nearly every month. Keeping up with the industry can be daunting, especially if you have a complex website with a large number of products, pages and tools. Our team watches trends and monitors search engine best practices so we care share the latest and give you the tools you need to keep your pages well-represented in search engine results pages.

Social Media Training

Social media platforms and tools are constantly evolving, and no two organizations use social media the same way. Customized social media training will get you and your team off and running on the social media channels that matter most to you and your audience. Depending on your needs, training can cover:

  • Social strategy
  • Social measurement
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram
  • Houzz
  • Other industry best practices

Analytics Training

If you have a website or social media channels, you’re sitting on an ocean of data that has the potential to change the way you go to market. True’s analytics team trains marketers to navigate the waters and gather meaningful insights from website activity, social media channels and other digital channels. Training sessions range from the basics of Google Analytics to advanced channel-based conversion analysis.

Media Relations Training

A huge part of public relations is creating relationships with those influencers in your industry. True works with clients to create relationships with industry media through creating stories that resonate with the audience. Through creating contributed articles, interview opportunities and editorial outreach, True gets a client’s name in the news by creating helpful, informational news, not just noise.

True also works with clients for on-camera media and spokesperson training. This half or full-day training is tailored to your needs and includes a reporter and filming to truly mimic a media situation.