Monthly Archives: March 2014

When #Hashtags Go Wrong

Hashtags are funny things. It’s easy to get so caught up in coming up with a few perfect words to sum up a new campaign that you completely overlook potential problems. Even breaking news stories and big brands fall prey to hashtag fails: #nowthatcherisdead was intended for mentions of Former

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Giving the Gift of Life: Paint it Forward

For those who know me, you already know that I love to paint my nails. However, when I stumbled across OPI’s “Taylor Blue” nail polish, I didn’t know it would have the impact on me that it did. On March 15, 2010, Taylor Storch lost her life in a tragic

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Do you control technology or does it control you?

My name is Chris Baldwin and I suffer from smartphone anxiety and technology overload. As I watch my Google mail load, I’m often holding my breath. I have a to-do list every day but often get sidetracked from emails, texts and social media distractions that I can’t seem to push

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