Monthly Archives: July 2014

The Marketer’s Guide to Facebook Graph Search




  The audience data on Facebook is a marketer’s dream.  And if you aren’t using Facebook’s free tools to mine it, you’re missing out on valuable insights about your customers. Graph Search queries aren’t new to Facebook (they launched in 2013 with updated profiles), but so few people seem to

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Are we “too connected”?




Over the past six months, I’ve noticed an overwhelming (and somewhat shocking) trend at almost every in-person meeting I attend. Before I tell you what it is, I bet you either have one right beside you, or you may be reading this blog post from one. That’s right – I’m

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Time for a Facebook Break?




Every generation has its breaks. For my grandfather it was a lunch break. For my parents it was a coffee break or a smoke break. So what breaks do we take today? Increasingly we check our favorite social media channels to see what’s going on. True Digital Media Strategist Shannon

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