Monthly Archives: November 2015

True –ly Thankful




The older I get the more I appreciate and realize how much I love Thanksgiving Day and the holiday season that follows. It’s not about the physical gifts we give and receive on Christmas and Hanukkah. It’s about the gifts that people give of themselves, their skills, their time and

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The Season of Giving




November is here and so is the season of giving! And with so many wonderful organizations to choose from,  it’s hard to pick where your charitable dollars should go. This year, the True team has had the pleasure to help one of our clients, Lifebanc, with their year-end campaign. Lifebanc

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Google Adwords Features Make Ads A Bit More Personal




The search and display advertising landscape is evolving. Simply connecting users to ads with keywords is a start. But as you learn more about your audience, the search landscape becomes more valuable. Google knows this too. Beyond the Swiss-army knife of tools already available in Adwords, there are a few

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