Monthly Archives: January 2017

5 Fun Ways to Use Snapchat and Instagram




It’s no secret that Generation Z (ages 13-19) use social media constantly. But where do they spend the majority of their time? Two newer channels are Instagram and Snapchat, and that’s where you’ll find the kids. Neither has been around as long as Facebook and Twitter, but both are rapidly

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Independent Schools Need A Strategy for Marketing




I know. Obvious statement, right? But not exactly obvious, if the initial findings of a survey of independent schools on marketing are correct. Schools seem to be embracing a wide range of communication activities, including digital and social, but the investment in these media looks to be catch-all. There’s no

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3 Alternatives To Working From Home




The last time I wrote a blog post about working from home I discussed my tips for staying productive in your home setting. More than a year and a half later, I thought it would be a good idea to discuss all of the available options when working remotely. When cabin

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5 Reasons HR & PR Don’t Get Along




Ask any corporate communicator who they want to report to and they’ll say, “the CEO!”  Now ask who they’d NEVER want to report to. They’ll say, “HR.”  why is that? Our corporate cousins in Human Resources have many of the same issues that we do. They want to be seen

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