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True’s very own to present at the International Builders’ Show

Stephanie Duffy of True Digital and partner Katy Tomasulo will present “Content Marketing for Remodelers: How to Leverage Your Expertise to Boost Your Brand,” at the International Builders’ Show (IBS) in Orlando on Thursday, Jan. 11.

Their presentation is perfect for specialty remodelers who are looking to take their brand to the next level. They will show how pairing expertise and strong content marketing is key to making a name for yourself and your brand.

Katy has a skill for repurposing content in a meaningful way across several platforms while Stephanie has extensive experience and success in digital marketing. Get ready to take notes, these pros have plenty of know-how to share!

The educational session is great for beginners who are either starting to think about building their brand, or those who want to learn how to optimize their current tactics. Using real-life examples, Katy and Stephanie will show visitors exactly how to create the right strategic content marketing plan for your brand and the tools necessary to execute for success.

Here’s a sneak peek:

  • Learn how to mine internal knowledge for expertise suitable for content marketing topics and resources
  • Identify ways to transform building and business knowledge into digestible social, editorial and digital marketing for brand-building among customer and peer audiences
  • Apply best practices for effective execution and measurement of content marketing across print and digital platforms

If you’re at IBS this week, be sure to check out their presentation in the OCCC – West Concourse Level 3, Room W 304 G. We’ll have a few other team members floating around, so be sure to say hi. See you at IBS!