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This month's employee spotlight features Megan Cowling, our Digital Advertising Specialist. Megan joined the True Team in June 2021 and immediately assisted in finding new ways to optimize our clients’ digital ads. In addition, Megan works closely with our current and prospective clients to recommend strategies for their paid advertising. "I enjoy how the digital team collaborates with the content team and clients to arrive at the best solution possible," Megan said.
Let's learn more about Megan.
Q: What do you like most about working at True?
A: I enjoy how collaborative the team is. The office space has an open floor plan, so it’s easy to ask a co-worker what they think about a particular thing or ask for help. I also like how True fosters learning and creativity. For example, we have lunch and learn sessions, where we talk about how we can best serve our clients, and weekly meetings to talk about the work we are doing for our clients.
Q: What's your favorite project you've worked on so far?
A: My first client project was Thomas Jefferson School. We did a digital advertising campaign that was a mixture of Google and Facebook ads with multiple target audiences. The goal was to raise brand awareness and increase their enrollment for the upcoming school year. It was a seasonal campaign, so it was interesting to see how the ads lined up and the different ways I had to optimize it as the campaign evolved.
Q: What is a goal you'd like to achieve while working at True?
A: I want to fine-tune my technical skills and stay on top of the changing digital environment and trends.
Q: When you aren't working, what do you enjoy doing?
A: I am very family-oriented and love spending time with my immediate and extended family. I love being in nature and taking hikes. I also enjoy reading historical fiction and going to museums. History fascinates me, and I like learning about things that happened in the past. Earlier this summer, I went to the I Love Lucy Museum in Jamestown, New York. It was cool to see the original scripts, costumes, and props.
As a Digital Advertising Specialist, Megan works closely with our content and digital teams to ensure our client's strategies, goals, and objectives are met while striving to exceed our clients’ expectations with their digital advertising.
She loves conducting keyword research and seeing how the content team implements her research into the ad copy for our clients. To see how Megan and the rest of the Team True can help your business, contact us today.
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