What’s so “Super” about the Super Bowl?

Super Bowl 46 LogoFor football fans, it’s a holy day. For others, it’s just an excuse to pig out and down some brewskies. But, no matter the age, gender or motive, the Super Bowl represents a profound experience that makes it an “unofficial” holiday in our American culture. As each year passes, it seems as if the brains behind the Super Bowl operations look for the next big idea to take fans’ experience to the next level.

This year, the land of Peyton Manning, Touchdown Jesus and Bobby Knight is the new home of the Super Bowl and the first-ever social media command center created by the Indianapolis Super Bowl XLVI Host Committee to provide visitors with a whole new type of game-day experience. (It’s in Indiana if you’re still in the dark with those sport references.)

The Game Plan

The new social media experience angle of this year’s big game is spearheaded by a group of individuals from Raidious, an Indiana-based social media company, who are committed to giving “Hoosier hospitality” to fans and visitors of Indianapolis by monitoring social media outlets and answering questions about local attractions, parking and other Super Bowl-related topics.

Raidious Super Bowl social media command center

Raidious Super Bowl social media command center

The social media platforms which will be monitored include Facebook, Twitter, YouTube, Flickr and Foursquare. The command center is giving others the play-by-play now through Super Bowl Sunday.

The Drive

But, there’s more to this social media-savvy event. The command center goes for a two-point conversion with its SEO efforts, and in my eyes, really puts those extra points up on the board. Not only will the individuals manning (No pun intended, but go Giants) the center monitor conversations occurring on various outlets, they will also use SEO to highlight keywords and phrases people are searching with to obtain certain information.  According to, a list of about 300 keywords will be used to monitor all social media outlets as well as the Twitter hashtag, #Social46.

The End Zone

Here’s the bottom line: it’s all about customer satisfaction, which directly relates to the individuals’ experience. No matter what business you’re in or which event you’re preparing for, you want outsiders or customers to walk away with the “wow” factor. It’s like Thanksgiving dinner when your mom seems as if her head is going to pop off faster than the cork on a champagne bottle just because she wants everyone to have a great time full of memories.

This social media command center accomplishes that same goal because it reaches out and makes a connection with Super Bowl attendees and tourists visiting Indianapolis. By serving as the scouting team, individuals are left feeling valued and taken care of because the command center has the ultimate Super Bowl playbook. The best offense is a good defense, and by being a step ahead of the game, you are almost always guaranteed to cross the goal line. So whether you’re tuning in for entertaining commercials or watching to see which team will clinch the Vince Lombardi Trophy, remember it’s all about your experience and the memories you take away.


Pink: It’s not just a color; it’s an awareness tool

The month of October was quite eventful, if I do say so myself.  After a long await, Yuengling was finally released for sale in Ohio, 56 exotic animals were let loose from a farm in Zanesville and Kim Kardashian ended her 72-day marriage to Kris Humphries—I’m worn out just thinking about all that hoopla. Despite all the craziness happening around the States—more so Ohio—National Breast Cancer Awareness Month still received its own time in the spotlight.

According to, one in eight women in the U.S. will develop Breast Cancer during her life. We have seen Breast Cancer awareness initiatives take place on the national level as well as in our local communities. Pink has practically become the new black for the month of October, and every year, there seems to be more and more awareness created for those affected by Breast Cancer.

Why, you may ask? Breast Cancer gets support—big support! Here’s what I like to call the triple threat of Breast Cancer awareness:  personality, visuals and connections.

Save the Ta-tas ShirtSave the Ta-Tas®: Personality Development

Nothing says breasts like Ta-Tas®. A fairly new initiative, Save the Ta-Tas® puts a spin on the serious subject of Breast Cancer with a catchy name to raise funds for Breast Cancer research. This organization isn’t bashful about calling out the white elephant in the room—cancer—and looks at different ways to beat it in exciting, engaging ways through events and funny apparel. It allows audiences to associate Save the Ta-Tas® positivity and optimism with Breast Cancer. Because of its branding standpoint, Save the Ta-Tas® has created an identity and personality for itself which individuals will come to know, love and support for years to come.

NFL: Visual Impact

A Crucial Catch caught the attention of sports fans once again with an explosion of pink on the football field. The National Football League teamed up with the American Cancer Society to acknowledge National Breast Cancer Awareness Month by wearing pink cleats, pink gloves, pink hats, on-field pink ribbon stencils— basically, you name it, they have it.  All pink gear, game balls and coins are auctioned off at the NFL Auction which gives earnings to the American Cancer Society as well as team charities. Call me crazy, but combining big, strong men with more pink than Barbie® to support a huge initiative is genius. These elements create a visual impact of Breast Cancer Awareness that has caused a trickle-down effect into college and even high school sports. I’m no Vince Lombardi, but that’s what I like to dub a good play call.

Susan G. Komen: Personal Connection

Susan G. Koman Race for the CureFinally. The big kahuna for Breast Cancer awareness: Susan G. Komen.  The brains behind this operation are astounding. Not only does it give women tools to maintain a healthy lifestyle and outlets to prevent Breast Cancer, Susan G. Komen’s Race for the Cure® serves as a way to connect cancer patients and survivors with their family and friends. This organization personalizes the experience by allowing others to walk for their moms, grandmas, sisters, aunts, etc. who have been affected. Susan G. Komen provides an outlet for women, friends and families of cancer patients, victims and survivors to learn and do something proactive that represents a huge issue.

No matter what issue, organization or product you may be raising awareness about, maintaining those three key “threats” will get your message noticed, even if exotic monkeys, tigers and bears are freely roaming in your backyard.