Pink: It’s not just a color; it’s an awareness tool

The month of October was quite eventful, if I do say so myself.  After a long await, Yuengling was finally released for sale in Ohio, 56 exotic animals were let loose from a farm in Zanesville and Kim Kardashian ended her 72-day marriage to Kris Humphries—I’m worn out just thinking about all that hoopla. Despite all the craziness happening around the States—more so Ohio—National Breast Cancer Awareness Month still received its own time in the spotlight.

According to, one in eight women in the U.S. will develop Breast Cancer during her life. We have seen Breast Cancer awareness initiatives take place on the national level as well as in our local communities. Pink has practically become the new black for the month of October, and every year, there seems to be more and more awareness created for those affected by Breast Cancer.

Why, you may ask? Breast Cancer gets support—big support! Here’s what I like to call the triple threat of Breast Cancer awareness:  personality, visuals and connections.

Save the Ta-tas ShirtSave the Ta-Tas®: Personality Development

Nothing says breasts like Ta-Tas®. A fairly new initiative, Save the Ta-Tas® puts a spin on the serious subject of Breast Cancer with a catchy name to raise funds for Breast Cancer research. This organization isn’t bashful about calling out the white elephant in the room—cancer—and looks at different ways to beat it in exciting, engaging ways through events and funny apparel. It allows audiences to associate Save the Ta-Tas® positivity and optimism with Breast Cancer. Because of its branding standpoint, Save the Ta-Tas® has created an identity and personality for itself which individuals will come to know, love and support for years to come.

NFL: Visual Impact

A Crucial Catch caught the attention of sports fans once again with an explosion of pink on the football field. The National Football League teamed up with the American Cancer Society to acknowledge National Breast Cancer Awareness Month by wearing pink cleats, pink gloves, pink hats, on-field pink ribbon stencils— basically, you name it, they have it.  All pink gear, game balls and coins are auctioned off at the NFL Auction which gives earnings to the American Cancer Society as well as team charities. Call me crazy, but combining big, strong men with more pink than Barbie® to support a huge initiative is genius. These elements create a visual impact of Breast Cancer Awareness that has caused a trickle-down effect into college and even high school sports. I’m no Vince Lombardi, but that’s what I like to dub a good play call.

Susan G. Komen: Personal Connection

Susan G. Koman Race for the CureFinally. The big kahuna for Breast Cancer awareness: Susan G. Komen.  The brains behind this operation are astounding. Not only does it give women tools to maintain a healthy lifestyle and outlets to prevent Breast Cancer, Susan G. Komen’s Race for the Cure® serves as a way to connect cancer patients and survivors with their family and friends. This organization personalizes the experience by allowing others to walk for their moms, grandmas, sisters, aunts, etc. who have been affected. Susan G. Komen provides an outlet for women, friends and families of cancer patients, victims and survivors to learn and do something proactive that represents a huge issue.

No matter what issue, organization or product you may be raising awareness about, maintaining those three key “threats” will get your message noticed, even if exotic monkeys, tigers and bears are freely roaming in your backyard.