True Hires Content Marketing Practice Lead

Tony Fanizzi joined the True Digital team in its newest role as the Content Marketing Practice Lead. This new position builds upon his 18-year career as a Senior Copywriter and Creative Lead in a full-service advertising agency. With an extensive background in writing for the building industry and various automotive clients, Tony puts strategy and branding before all else. Grounded with insights and hands-on experience, he creates content that rings true to a brand’s voice and connects with consumers in meaningful and lasting ways.

An engineer of words, Tony’s background includes brand and retail multi-channel marketing, digital content creation, strategic concepting, video production, tradeshow development and lead generation. Tony is a Kent State alumnus who lives in his hometown of Tallmadge with his wife, two children and two awkwardly anti-social cats.

Hobbies?

I always look forward to family time while exploring new places in our vintage Airstream. I also enjoy tinkering with all things mechanical, frequenting rockabilly concerts and starting home improvement projects that I promise will get done.

Three fun facts about you?

• I’ve hand built three custom motorcycles and attend biker rallies near and far.
• I’m a self-taught welder with a metal machine shop in my garage.
• I’ve been flying large radio control airplanes and helicopters long before I could drive.

Favorite snack?

Plain cookies with a dark Italian roast coffee

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