In the midst of all the other news, you might have missed the report from the global public relations consortium, Worldcom, releasing the results of its confidence index. The major finding? Renewed attention by organizations on finding new talent and inspiring and enlisting the people within their walls.
Based on a survey among 585 CMOs and CEOs from North America, Asia and EMEA, people are increasingly seen as important to attaining business objectives, a welcome change given a recent tendency to see employees as a necessary evil. The collapse in institutional trust, well-documented in the Edelman Trust Barometer, no doubt has something to do with the disconnect between what businesses say and do regarding employees. Are they our most important asset, or easily replaced parts?
According to the research, companies are renewing this effort because of an increasingly urgent war for talent. In the recovery from the great recession, unemployment in many western countries is low, and demand for talent is rising. Holding on to workers and attracting new ones has a sudden spike in importance.
So what will this mean for brands?
Help managers improve employee engagement
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Employee skills assessment and developmental dialogues: We offer a three-way skills assessment to your employees covering confidence, interest and importance to your organization, and use that comparison for inform discussion between you and your teams. The developmental dialogues that follow foster alignment between employees and leadership and set the stage for enhanced perception of value between the two.