A logo is the ultimate voice for brands, so one that speaks to a brand or company is important. We take the time to understand the company through brainstorming and ideation sessions to develop a strong logo. Through color studies and other research, we develop several concepts and then work with clients to narrow it down to the perfect look. After this development, we assist in updating any current or needed pieces of marketing so that there is no inconsistency.
Brand Story and Development
Establishing a brand’s look and feel is key, which is why True works closely with our graphic designers to create a brand story for companies. While planning initial campaigns and tactics, True works with designers to concept and brainstorm several ideas and concepts so that the visual fits the brand and company.
Branding is as important as a whole campaign and without a strong brand, clients cannot go far. We work as a team to develop a strategic brand from naming to design. True can then pull in digital marketing, traditional PR and a mix of other tactics to get your brand story out to the masses.
Print and Digital Design
From collateral to websites to direct mail pieces, True can assist with creative needs. Our designers take an idea from initial campaign development and build it in to each piece of collateral that needs created. From point-of-purchase displays to package design, True takes an idea and clarifies the campaign objectives to be sure all pieces are working together.
With experience in not only traditional print design, but also digital and website design, True can help clients come up with unique and interesting ideas to break through the clutter. Ideally, the print and digital tactics can connect to create successful hybrid campaigns.
Want to learn more about how we can help? Let’s chat.