Free eBook: 5 Tips to Unlock ROI for Building Products Marketers


5 Tips for Building Products Marketers


Do you know where your sales leads come from? Understanding which marketing programs drive qualified leads is crucial for building products marketers, but challenges like two-step distribution keep many brands from key insights. Our 5 Tips for Unlocking ROI guide gives you the foundation to connect the dots and determine which programs are driving leads and sales with steps like:

  • Finding and determining the direct value of your marketing programs;
  • Connecting sales and marketing for better, faster information sharing;
  • Introducing marketing technology that automates the flow of information through both teams.

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Building Products Marketers eBook

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