Do you know where your sales leads come from? Understanding which marketing programs drive qualified leads is crucial for building products marketers, but challenges like two-step distribution keep many brands from key insights. Our 5 Tips for Unlocking ROI guide gives you the foundation to connect the dots and determine which programs are driving leads and sales with steps like:
- Finding and determining the direct value of your marketing programs;
- Connecting sales and marketing for better, faster information sharing;
- Introducing marketing technology that automates the flow of information through both teams.
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