Building Products Marketing

Connecting your products to builders, architects & contractors

With more than 20 years of experience in the building products industry, True Digital Communications uses a complete suite of digital and traditional marketing services to increase brand awareness and generate qualified sales leads.

We begin with our understanding of two-step distribution, home center marketing and builder behavior to create a strategically focused, results-oriented plan to take your marketing to the next level. From there, we craft messaging that targets your specific audience, connecting your products to builders, architects and contractors. Then we add digital tactics to track leads, generate sales and bring your program to life.


Building Product Case Studies

Freedom Outdoor Living: Improving Customers’ Experience Throughout The Buyers Journey


This national vinyl and aluminum fencing manufacturer had an effective search advertising program but quickly learned the buyers journey involves several levels of education and evaluation before a user is ready to purchase.


Boral TruExterior: Digital Marketing Designed to Induce Trial

Boral seized an opportunity in the siding and trim market with an easy-to-install product designed to perform better than any other product available. They knew contractors were looking for alternative siding products, but they had trouble tapping into the audience.


Building Products Blog Posts

eBooks and Webinars

5 Tips to Unlock ROI for Building Products Marketers

Digital marketing trends change every year, but one thing is consistent: Our ability to track and optimize marketing efforts continues to improve. And 2018 is no exception. See how you can enhance your marketing this year.

Why Isn’t My Site on the First Page of Google?

Join us as we discuss one of the first questions we hear when it comes to search engine optimization. Learn what does – and what doesn’t – improve your site’s visibility, and which factors you should concentrate on to get the most out of your SEO efforts.