We’re hiring! True Digital Communications is looking for a full-time Digital Advertising Specialist who will be responsible for setting up, optimizing, and regularly reporting on digital advertising campaigns for True’s clients. This position is primarily focused on Google Ads, paid social media, programmatic advertising, and media buying, but also includes aspects of search engine optimization, data analysis, and reporting.  

Digital Advertising Specialists are key contributors toward the development and implementation of client strategy, tailored to our clients’ specific goals and objectives. They establish Objectives and Key Results (OKR) and Key Performance Indicators (KPI) to ensure we are hitting campaign goals. They continuously monitor the effectiveness of these programs to ensure we are driving value and ROI. They have a knack for analytics, are results-oriented, and stay curious in their approach. Does this sound like you?

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Key Responsibilities:

• Setup, ongoing optimization, and management of Digital Advertising campaigns for multiple clients across multiple platforms, including management of paid ad budgets
• Plan, coordinate, and execute trade media buys, both traditional and digital, that align with client target audiences to drive awareness and credibility
• Dashboard creation, analysis of campaign data and monthly reporting on KPIs, recommendations and strategy monthly
• Plan, implement, and monitor best-practices for SEO strategies by utilizing insights gathered from keyword research, on-page analysis, and technical audits
• Engage in client meetings and strategy sessions, providing consultative feedback based on subject-matter expertise
• Actively collaborate with True’s Creative Content and Account Service teams to align digital advertising campaigns with other ongoing initiatives
• Support True’s internal marketing initiatives through development of thought-leadership content, case studies and management of digital advertising programs
• Ensure implementation of best practice guidelines and follow company processes
• Serve as a subject matter expert, staying on top of the latest trends in digital advertising and analytics
• Acquire and maintain technical certifications related to area of expertise
• Additional responsibilities may be added based on the experience and skillset of the employee in the role

Professional Competencies:

• Exceptional quantitative / analytical skills
• Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities
• Ability to communicate professionally in presentations, on client calls and via email
• Must be a team player that is also comfortable working independently
• Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions
• Adaptive to change, flexible
• Positive attitude and team spirit
• Experience or interest in B2B is a plus
• Experience or interest in building products industry is a plus

Qualifications:

• Bachelor’s degree in advertising, marketing, communications (or a related field)
• Qualified candidates will generally have 4-6 years of hands-on digital advertising experience
• Demonstrated proficiency with PPC, social, and programmatic advertising and platforms such as Google Ads, Meta Ads, LinkedIn Ads, Reddit Ads, StackAdapt, etc.
• Experience in planning, executing, and managing multi-publication media buys
• Proficient in conducting SEO research through tools like SEMRush, Moz, or SpyFu
• Proficient in Google Analytics, Google Data Studio, and/or other comparable data analytics and visualization tools
• Experience in implementing event-based conversion tracking using Google Tag Manager or similar platforms
• Familiar with setting up marketing automations using tools like Zapier, HubSpot, Salesforce, MailChimp, etc.
• Working knowledge of Generative AI and tools like ChatGPT, Gemini, or Claude
• Proficient in Microsoft Office Suite of products, expressly Excel and PowerPoint
• Basic understanding of HTML, CSS and JavaScript is preferred
• Familiarity with retail media networks like Amazon, Home Depot, or Walmart and self-serve audio ad platforms such as Pandora Ads, Spotify Ad Studio, or AudioGo is a plus

Candidates interested in this position should submit a cover letter and resume to hr@truedigitalcom.com.