True is staffed to manage your entire email marketing program from list management to ongoing lead-nurturing programs. Our team develops custom HTML templates complete with built-in tracking so we can gather valuable performance data, to guide future communications with customers and leads.
Email Marketing Strategy
Email is more important to content marketing that ever before. With data segmentation and marketing automation, your email program can be a crucial tool for leading users through the customer journey and ensuring your message is relevant. We apply tools like drip campaign logic and custom funnels to your content to take email to the next level.
Design and Development
Email design is about more than colors and fonts. To drive the best results, our design team considers dozens of factors when developing campaigns and templates. Everything from button size to word count can impact success. That’s why we always take a results-first mentality when it comes to design and development.
Reporting and Results
Email marketing is a living, breathing tool; As you create new content, you create new emails. Testing and optimization give us the data needed to improve email metrics and continue providing relevant content. From subject lines to footers, we optimize to create a better experience for all audiences.