Tony thinks with a clear strategic mind and takes an engineer's approach to find the best creative solution. He is determined, organized, detailed and innovative. Tony brings 20+ years of experience in the building products and automotive industry. This experience allows him to identify creative insights for a client’s brand. He strongly believes that structure is important when it comes to problem solving and loves a creative challenge.

‍
As True’s Content Marketing Practice Lead, Tony has a swift learning curve. His subject matter expertise allows him to know what works and what works better. It’s important to Tony that he is a true hands-on advocate of brands, enabling him to create strategies and messaging that resonates with audiences. Naturally, Tony has a passion for home improvement and renovation projects.