Wayne strives to work at the center of creative and data, looking for ways the two inform each other to tell a story. He is strategic, driven, and forward-thinking. With over 15 years of experience in marketing, advertising, and web development, Wayne creates and implements impactful campaigns for clients driven by strategy. 

As the Digital Marketing Lead at True, Wayne works closely with the Account Service and Creative Content teams to set digital strategy for clients based on their business goals and objectives. He seeks out ways where the digital marketing process can be more efficient and offer greater ROI. When working with a client, it’s important to Wayne that clients understand the importance of the data and the story that it is telling.