True Digital Communications

When we take over an existing paid search campaign and begin making changes to optimize performance, one of the first things we typically hear from a client is,

True Digital Communications

Several weeks ago, I had the pleasure of heading back to Kent State University (my alma mater) to speak on a panel for PRSSA. Even though I graduated four years

True Digital Communications

Dust off your college pants and put those puppies back on because you are getting ready to take exams to become Google Analytics and Adwords certified. Maybe it

True Digital Communications

As I said in the previous post, before you can take the exams, you are required to sign up for Google Partners. Google Partners is Google's free program for age

True Digital Communications

Measurement for its own sake is a waste of everyone’s time and money. It’s got to be in service of a strategy.You might say that the foregoing statement is a ca

True Digital Communications

There’s something about mergers and acquisitions that seems to bring out the hand-wringers. So much potential disaster, so little real guidance. Why is that?On

True Digital Communications

It’s really easy for college professors to throw information at you. You sit through two or three classes a day, click through a bunch of power points, take not

True Digital Communications

The countdown is on. Behind the FIFA World Cup, my favorite sporting event is almost here! Leading up to the 2016 Rio Olympics, the talk from the media across t

True Digital Communications

I was lucky enough to have the opportunity to attend the Republican National Convention in Cleveland as a part of my on-campus job as a Marketing Assistant at K