Search Advertising

Everybody’s looking for something. We can help you find the folks looking for you. Search advertising can take many forms. Whether you’re targeting users geographically or based on their position in the purchase cycle, we are here to help.

Hyper-targeted Search Advertising

Using a host of targeting data from keyword usage to location, True develops highly targeted search advertising to connect users with answers. Millions of people use Google and other search engines to look for products, services or content every day. It’s our job to find the individuals looking for you and connect them with your site.

Shopping Campaigns

Shopping ads are part of a continuously changing internet landscape. As users look to search engine suggestions to influence purchase decisions, it’s crucial to know what influences rankings in these areas. More importantly, it’s important to know what users do after clicking these ads. We monitor the terms and keywords driving users to purchase on your site to make sure your search advertising program is profitable.

Acquisition Optimization

Search advertising requires ongoing maintenance for lasting success. Reporting and optimization identify new opportunities and ensure ads continue to drive acquisition at a higher rate and lower cost. True develops custom monthly dashboards to report on primary KPIs for each campaign as well as provide insights into future optimizations.

More importantly, True uses a methodical approach to optimization to best interrupt the outcome of each individual optimization effort. All optimizations are measured against KPIs or leading indicators with the potential to affect KPIs.

Google Partners

True is a Google Partner and our optimization staff maintains certifications in Google AdWords and Google Analytics. The partnership also means added benefit for you. True has preferred support and gets early access to beta programs, meaning the latest from Google is just a phone call away.