Facebook, Twitter, Instagram, Pinterest, Snapchat and LinkedIn. Social channels have limitless potential for brands and companies – but there’s so much more to it than post likes and follower count. True begins with thorough research of your brand and strategically crafts a recommendation for the channels that are the best fit for you and your audience. And with the changing landscape that is social media, True stays on top of updates and trends so we can adjust accordingly.
Some of our social media offerings include:
Social Media Audits
Before diving into social media, it’s important to know what an organization has or has not been doing in the social landscape. By taking an initial look at content topics, current followers and what channels are working, we can determine goals moving forward. True can also research a brand’s competitors to see where they are in the social media world. Out of this initial audit and research, you receive a personalized map of what outlets your organization should be using and recommendations on how to best reach the intended audience.
Social Content Development
After understanding what audience a company wants to reach, plus the strategy and objectives behind key messages for those audiences, True can begin to develop content. Content for the selected channels is developed in line with the established key messages and with end goals in mind. Since imagery and links are just as important as what the post copy says, we ensure there’s a cohesive presence to ensure long-term success.
Social Media Management and Reporting
Through testing and using native analytics solutions, True will manage when and how information is sent out via social media channels. From increasing engagement, to monitoring for crisis situations that may arise, we can be an extension of your social media team. True also delivers comprehensive reporting for all channels a company is on and will research the best recommendations moving forward.