Building Products

Let’s Start With A Digital Foundation

The building industry is quickly realizing the benefits of digital marketing. If you’re not embracing it, you’re falling behind the competition. Online visualizers, virtual sales calls, product calculators, builder and dealer training and automated marketing are the new normal.

Nurturing Customer Relationships

Some building products have exceptionally long buying cycles. That’s why it’s so important to engage audiences with trending content. Keeping potential customers aware of your brand will give you an edge over silent competitors when it’s time to buy.

Know Your Audience

Multi-channel marketing is often a complex situation, managing multiple audiences, messaging hierarchies and purchase funnels. We can help you clearly see the best path to maximize your sales by reaching the right customers in the right places.

True’s Value In The Building Industry

Brand Strategy
Marketing & Comms Strategy
Persona Development
Content Creation
Lead Generation
Marketing Automation
Social Platform Support
Website Branding
Tradeshow Support

Let Us Help

Chris has 30+ years of building products experience, so do other True associates. We’d love to talk shop with you.

How Our Clients Are Winning

Envision Outdoor Living | Product & Campaign Marketing

Westlake Royal Building Products | Pro Loyalty Program

OSI | Lead Generation and Media Strategy

“Chris and the team at True Digital Communications have been a vital part of my marketing initiatives for years. While they have the experience and expertise to prescribe many facets of marketing, they consistently take the time to dig into what I am trying to accomplish and understand the impact that it will have on my business. Many firms that I have talked with in the past treat their work as a “mysterious secret sauce” but the Team at True Digital Communications helps me understand my marketing investment and how to steer our efforts to generate our desired results. They have become more of a partner and advisor to my business, not simply a vendor.”

Tom Zimmerman
Principal, Shift Sales Training & Consulting, Shift Sales Training & Consulting