Benjamin Obdyke
Benjamin Obdyke, one of America’s leading providers of high-quality roof and wall building solutions, was introducing HydroGap SA, the first-ever self-adhered weather-resistive barrier (WRB) that incorporates a true drainage space. They wanted to mount a multi-level campaign to generate interest in pre-orders for the product, drive traffic to the website, and maximize excitement about the product launch.
Recognizing that people get their information in a variety of sources, True developed a multi-faceted content plan, conducted SEO research, and led a public relations outreach with a virtual press tour to create demand for the new housewrap product via as many outlets as possible. The ultimate goal? Drive traffic to the Benajamin Obdyke website.
Due to the unprecedented pre-sale orders, Benjamin Obdyke increased its annual forecast to adjust for the product’s successful launch.
Jumpstarted Sales With An Impressive First Month
Engaged With Pros And Drove Traffic To HydroGap SA Content
