Boral Building Products
With 11 exterior brands under its umbrella, Boral Building Products was seeking new ways to reach its diverse customer base of two-step distributors, pro dealers, builders and remodelers, and homeowners with products news and information without overwhelming them with unnecessary content or too much promotion.
Traffic to the blog is supplemented by a series of monthly newsletters with content and company news curated specifically for each distinct customer segment. This approach ensures timely delivery of information in a manner most efficient to the customer along with a steady drumbeat of traffic back to the website.
In 2022, Boral Building Products’ two-step, dealer, pro, and homeowner newsletters have achieved average open rates and click through rates well above industry norms.
Open Rate
Click-Through Rate
