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DaVinci
DaVinci Roofscapes had strong products, but their website wasn’t getting the visibility it deserved. Inconsistent tracking, skewed year-over-year data and underperforming content made it difficult to measure success. That’s when they turned to True Digital Communications for a smarter SEO strategy.
True tackled DaVinci’s tracking issues head-on, updating website code to provide accurate data. With True Target SEO in place, we implemented conversion tracking and identified content opportunities that would drive meaningful traffic and help DaVinci hit their goals.
Our team developed a content strategy focused on high-intent blog topics and optimizing existing content to create new, search-friendly resources. By combining insightful topics with engaging storytelling, we helped DaVinci capture more organic traffic—without relying on ads.
from May to December through SEO-driven efforts
by optimizing existing content and publishing new articles
with individual blogs seeing up to 98% growth