Envision Outdoor Living Products
Envision Outdoor Living, manufacturer of composite decking and Fairway railing, was looking for ways to increase its organic rankings for core keywords. While a regular blogging cadence was already in place, they wanted a content strategy that improved their SEO presence to boost their recognition with core audiences. By ranking higher for core keywords, more homeowners and pros would learn how unique Envision products are.
Considering the competitive SEO landscape of the outdoor living industry, True built a multi-level strategy for developing SEO-friendly content. While there is no question Envision Outdoor Living products are high quality, our strategy helped make it easier for homeowners and pros to find the brand.
Over the past few years of the PR campaign, earned media coverage of Envision, its products, and its team members has increased dramatically.
increase in organic clicks
increase in website click-through-rate
improvement on average search position
