GranQuartz
GranQuartz™, the largest distributor of stone fabrication tools, equipment and supplies in the United States, wanted to increase their number of qualified leads with the goal of selling their Farnese 5-Axis Granite-cutting saw, a $100,000 purchase.
True created a lead-generation program that highlighted landing pages and display ads that focused on four messaging pillars. By targeting specific forums and sites to reach the granite-and-stone shop owners, True was able to gain valuable leads that increased sales for a product that typically generates one sale per year.
This campaign lasted 3 months.
highly valuable customers in financing
qualified leads
