Before:
After:
Lifebanc
Lifebanc, Northeast Ohio’s only nonprofit organ and tissue recovery organization, is a subset of the Donate Life Ohio program. Bounce rates and low conversions from paid digital advertisements were presenting challenges when working to meet monthly donor registration goals. Lifebanc wanted to ensure their paid efforts would generate the donor registrants the organization—and community—needs.
Recognizing that people entering the site from the homepage were more likely to become registered organ donors, True started sending people directly to the homepage from our paid advertising. This simple change, led by digital analytics insights, yielded success for our client.
in users going to the BMV website to register to become organ, eye and tissue donors within the first month.
